Sophia Webster which aimed to improve maternal health in Africa. Ĭlearblue was a donor to Flight for Every Mother Ltd, a humanitarian project led by Dr. In 2019, Clearblue, in partnership with the Be My Eyes app, launched the first service of its kind for their blind and low vision users of Clearblue. In 2019 Clearblue’s Connected Ovulation Test System won the European New Product of the Year Award by Nicholas Hall, sponsored by OTC New Products Tracker and Most Innovative New OTC Product in the UK OTC Marketing Awards 2019Ĭlearblue partnered with Tommy’s Charity in the UK in 2018-2019 to promote the importance of preparing for pregnancy. The Clearblue Digital Ovulation test was the 2011 Platinum winner in the Prima Baby Reader Awards. Its ergonomic design aimed to make the test easy to use.
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Users can also set smart reminders.Ĭlearblue won the 2012 Red Dot Design Award in the product design category for its Clearblue Plus Pregnancy Test. Results are synced and displayed on the phone together with a monthly calendar, cycle comparison charts. The Clearblue Connected Ovulation Test System connects via Bluetooth® to a users phone – it was the first test system tracking 2 hormones and connecting to the user's phone. In 2017, Clearblue launched the Clearblue® Connected Ovulation Test System. In 2013, the company also began offering an ovulation test with a dual hormone read, detecting both estrogen and LH.Ĭlearblue Advanced Digital Ovulation Test The company created the first digital ovulation test in 2004. In 1999, the brand launched the world’s first dual-hormone fertility monitor, which allowed women to measure estrone3-glucuronide ( estrogen) in combination with LH. In 1989, Clearblue released the first one-step home ovulation test, enabling women to measure their surge in Luteinising Hormone (LH) to determine their most fertile days. Ĭlearblue has also launched ovulation and fertility home diagnostic products to help women identify their fertile days and to maximize their chances of conception. In 2008, Clearblue launched the Clearblue Digital Pregnancy Test with Conception Indicator, which sells in Europe. In 2003, Clearblue released the first digital pregnancy test to show the result in words ‘Pregnant’ or ‘Not Pregnant’ on a digital screen. This one-step test gave a result in 3 minutes, subsequently reduced to a 1-minute result when Clearblue introduced the world’s first one-minute home pregnancy test in 1996. In 1988, Clearblue launched the first one-step pregnancy test with the invention of lateral flow technology. The test was a three-step process using a dipstick and small tray. It was the world’s first “rapid home test” that gave pregnancy test results in 30 minutes and allowed a woman to take a test before going to the doctor. Clearblue home pregnancy test system 1985Ĭlearblue was introduced in 1985 with the launch of the first Clearblue Home Pregnancy Test system, which at the time was owned by Unilever.
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